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Why this matters: As with many Apple acquisitions, it’s possible that Faceshift’s usefulness never becomes obvious to consumers. So far, however, none of those acquisitions have made an clear transition to consumer-facing Apple products.
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The companys previous offerings included Faceshift Studio, a piece of software that featured animation plugins for Maya and Unity.
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And earlier this year, Apple acquired Metaio, whose augmented reality technology was being used by major brands such as Macy’s and Ikea. Unlike traditional motion capture technology, which uses stick-on markers as reference points to track facial expressions, Faceshifts solution relies on powerful facial recognition software and 3D sensors to drive animations. May 13, 2016, 5:05 am: Search RSSing for similar articles. When looking at the long list of Apple’s purchase, one can easily figure out a mix of what looks like acquihires or just easy product integrations. Apple Has Acquired Faceshift, Maker Of Motion Capture Tech Used In Star Wars. Apple bought face recognition firm Polar Rose in 2010, and picked up PrimeSense, a maker of 3D motion detection sensors, a couple years back. Faceshift, a Swiss motion capture studio that worked for, much of the behind-the-scenes technology seen in the Star Wars films, has been confirmed as Apple’s latest purchase. Although Apple hasn’t revealed any initiatives on those fronts, the company could be toying with ideas given the current VR/AR efforts from Microsoft, Google, and Facebook.įaceshift isn’t the only company Apple has acquired along these lines. Apple purchases Faceshift: is augmented reality one step closer giovedì, 03 Dicembre 2015 da admin There are almost no doubts about Apple getting closer and closer to augmented reality: happenings as the purchase of the 3D sensor outfit PrimeSense or of the firm Metaio, say enough on the projects that the company is developing in secret in its head-quarters. Turning people into digital avatars could also prove handy with the rise of virtual or augmented reality. The ability to recognize someone’s unique facial expressions could be useful for enterprise security applications, as TechCrunch notes.